Platforms, What They Are and Why You Need One By Denice Whitmore

New authors often hear that they need a platform in order to sell their book. This is often a new concept. What is a platform? Your platform is how you present your expertise on the topic you write about. Say you write a book on budgeting. Do you have a degree in finance? Are you sharing how you overcame your budgeting mishaps and now live a debt free, frugal life? What in your experience makes you qualified to give advice on this topic?

A platform is not just your experience in a field; it’s how you present your expertise to the public. Do you have a website with thousands of followers? Do you write a weekly blog? Do you have a YouTube channel with videos? How much social media do you do in relation to your chosen topic? All these things get your name out there and lend to your experience. They give people a reason to listen to your advice. When you have established your online presence as an expert in your field, you have built a readymade audience for the book you want to write. If people already follow your blog, follow your tweets, join your Facebook group, they will be excited to buy your book.

This works for fiction as well as non-fiction. On July 15, 2018 NewLink Publishing released Ghost of a Chance: a SEEK Team Investigation, By Sharon Day. This book is about a team of ghost hunters led by a psychic. Sharon has a website dedicated to ghost hunting, Bigfoot searches, and all things paranormal. She writes a blog, has self-published books in the past, and we are excited to release her first traditionally published book. She has built a ready-made audience for her new book release. She has put a lot of time and effort into building her platform and it is paying off. Check out her website at www.ghosthuntingtheories.com.

So, before you think about writing a book, think about getting your name out there. This pre-marketing strategy could even help your book get picked up by a reputable publisher. Give it some thought. Build your platform and get your name out there. It will pay off in the long run.

Keep writing!